![]() "Having Amazon behind them mitigates some of that risk while providing a pretty clear business rationale in terms of timing."Ĭomixology's chief marketing officer Chip Mosher told CNET that the company is incorporating Amazon's Web-based payments strategy prior to approval of the acquisition by the online mega-retailer. ![]() I guess they are banking on having a loyal enough audience at this point that the reward outweighs the risk," he said. "Removing that feature gets around Apple's fee and restrictive policies but creates extra steps for customers. "For years they've been one of the highest (if not the highest) revenue app on iOS," said Rob Salkowitz, author of "Comic-Con and the Business of Pop Culture." Most new comics retail for the same price digitally as in print, between $2.99 and $3.99, and at least one company - DC Entertainment - has said that digital comics now represent around 15 percent of its new comics revenue.Īlong with the app update and its more difficult purchasing process, Comixology is offering all its current users a $5 credit as a way to get people to try the purchase workflow. They were collecting 30 percent of the price of every comic sold. The move returns to Comixology, which was just purchased by Amazon for an undisclosed sum, a significant portion of its sales that had been going to the tech titans. Comixology's new iPad app is a big gamble because it cuts out in-app sales from the top-grossing iPad app.ĭigital-comics marketplace and reader Comixology updated its Comics apps for Android and iOS on Saturday to stop Apple and Google from taking a percentage of purchases made through the apps.
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